Who is the target group?
Talking in numbers the barrier-free tourism is one of the few segments in tourism with growth and great economic potential. As accessibility is indispensable for around 15% of the world population, helpful for 40% and comfortable for 100%.
70% of Europeans with disabilities have physical and economic possibilities to travel, this is equivalent to 58.115.778 potential visitors only in the European Union. In the case of Germany as example, people with physical disabilities spend a total of about 5 billion euros each year on travel, although the number of trips has been reduced due to the lack of accessibility in tourist areas in Europe.